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What finishing options are suitable for consumer-facing device shells?

Table of Contents
What Finishing Options Are Suitable for Consumer-Facing Device Shells?
Requirements for Consumer Device Shell Finishes
Recommended Finishing Options
Combining Finishes for Brand Identity
Neway’s Finishing Capabilities for Consumer Products

What Finishing Options Are Suitable for Consumer-Facing Device Shells?

Requirements for Consumer Device Shell Finishes

Consumer-facing device shells—such as those used in smart home products, handheld electronics, wearables, and audio equipment—require high-quality finishes that provide visual appeal, tactile comfort, and surface durability. In addition to aesthetics, these finishes must also resist wear, corrosion, fingerprints, and UV fading during daily use. Die cast parts made from zinc or aluminum are commonly used for such applications and support a wide range of premium finishing options.

Powder Coating

Powder coating offers durable, uniform finishes with various colors and textures. It is ideal for mid- to high-volume production due to its efficient coverage and resistance to abrasion and chemicals.

  • Finishes: Matte, gloss, textured, metallic

  • Benefits: UV stability, scratch resistance, uniform color

  • Applications: Speaker housings, remote controls, charging docks

Anodizing (for Aluminum)

Anodizing is an electrochemical process that creates a protective oxide layer on aluminum. It offers a metallic look and can be dyed in various colors.

  • Finishes: Satin, matte, colored (black, gold, silver)

  • Benefits: Corrosion resistance, premium appearance, improved emissivity

  • Applications: Smartwatch bezels, control knobs, sensor housings

Painting

Painting provides high flexibility for achieving specific color tones, gloss levels, and visual effects. UV-resistant and soft-touch coatings can also be applied.

  • Finishes: Gloss, matte, metallic, soft-touch

  • Benefits: Full color customization, fine texture, layered branding

  • Applications: Consumer electronics, wearables, cosmetic device shells

Electroplating

Electroplating is suitable for achieving chrome, nickel, or satin metal finishes, especially for zinc die cast components. It enhances appearance while adding wear resistance.

  • Finishes: Chrome, satin nickel, black chrome

  • Benefits: Reflective appearance, corrosion protection, high-end aesthetic

  • Applications: Buttons, decorative rings, fashion tech enclosures

Polishing and Brushing

Mechanical finishes like tumbling, brushing, and polishing create visually appealing metal textures.

  • Finishes: Brushed metal, mirror polish

  • Benefits: Clean aesthetics, tactile quality, prep for secondary coating

  • Applications: Visible enclosures, accent surfaces, control panels

Combining Finishes for Brand Identity

Many brands use multi-layer finishing techniques to create signature visual effects, such as:

  • Polished aluminum with anodized color overlay

  • Powder-coated base with laser-etched logos

  • Electroplated buttons with matte-painted bodies

Neway supports complex finishing workflows integrated with CNC machining and assembly for full production compatibility.

Neway’s Finishing Capabilities for Consumer Products

Neway offers end-to-end finishing services for premium consumer shells:

  • Die cast production in zinc or aluminum

  • Surface prep including polishing, brushing, and cleaning

  • Coatings, plating, and coloring customized to your brand aesthetic

  • Integrated post-processing and quality inspection workflows

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