Decorative logo elements—such as embossed names, fine emblems, intricate patterns, or custom textures—are essential for product identity in fashion, consumer electronics, and luxury hardware. These features must be crisp, consistent, and visually appealing, often occupying small surface areas on zinc die cast or aluminum die cast parts. The die casting process, particularly with zinc alloys like Zamak 7, enables exceptional detail reproduction for fine-featured design.
Zinc die casting is particularly suited for decorative elements due to its:
High fluidity: Accurately fills intricate mold features
Dimensional stability: Maintains logo sharpness over long production runs
Thin-wall capability: Supports small features on compact parts
Achievable detail limits:
Minimum raised or recessed letter height: 0.20–0.25 mm
Minimum line width: 0.15–0.20 mm
Edge radius or corner resolution: As small as 0.05 mm with high-polish tooling
Minimum relief depth: 0.10–0.15 mm (for embossed or debossed effects)
These values allow for finely detailed symbols, monograms, QR codes, and micro-text on surfaces as small as 10×10 mm.
High-resolution cavity machining via EDM and micro-CNC
Mirror polishing of logo zones for smooth fill and clean separation
Use of Zamak 7 for superior surface fidelity and reduced shrinkage
Controlled venting and gating to eliminate flow lines or cold shuts in logo areas
Tumbling and polishing to enhance clarity post-casting
Neway’s tool and die making integrates mold flow simulation and high-precision EDM to optimize logo integrity in production.
To enhance the visibility and tactile feel of decorative logos, Neway applies:
Electroplating for chrome, nickel, or gold finishes with enhanced contrast
Painting and selective masking for multi-tone branding
Brushing or polishing to emphasize raised or textured elements
Clear coating to protect fine details in wearable or exposed locations
Neway delivers high-detail logo components with:
Precision zinc die casting for small or complex branded elements
Ultra-fine tooling for micro-text and embossed graphics
Full surface finishing including plating, brushing, and painting
Assembly and packaging for final branded product delivery